lemlist review
The easiest way to put email and LinkedIn in one sequence, priced per seat
A sequencer that runs cold email, LinkedIn steps, calls and SMS in one campaign
The short answer
lemlist builds outreach sequences that mix email with LinkedIn visits, invites and messages, calls and SMS, with warm-up and an optional data add-on. It fits small sales teams and founders who prospect on LinkedIn as much as by email. Good value for one or two people doing multichannel; it gets expensive as seats grow, and pure email senders will find cheaper options.
Pick it if
- Your buyers answer on LinkedIn and you want invites, messages and emails in the same sequence instead of two tools.
- You are one to three people prospecting and want calls and SMS in the same place as email, without a big sales platform.
- You want careful, documented guardrails on sending and LinkedIn limits rather than working them out yourself.
- You only send email but want unlimited users on one flat plan: the Email plan lists unlimited users and senders.
Skip it if
- You send high-volume email only and need dozens of inboxes per person. Multichannel includes five senders per user.
- Your team is large. LinkedIn is only on Multichannel, priced per user, and the bill scales with every seat.
- You need deep list research. The data add-on covers emails and phones, not row-by-row qualification.
What lemlist does well
lemlist's strength is the multichannel sequence. One campaign can visit a prospect's LinkedIn profile, send an email, send a connection request a few days later, follow up by message once they accept, and drop in a call task. Doing that by hand across two tabs is where most small-team outbound falls apart, and lemlist makes it one flow.
The guardrails are better documented than most. lemlist's help center gives specific limits for both channels, and the advice is conservative in a way that protects your accounts: no cold email from a mailbox still in warm-up, start at 10 to 15 a day once it is out, add five a week, cap at 25 to 30. If you are new to outbound, following those numbers is worth more than any template.
The LinkedIn side, and its real limits
LinkedIn automation is lemlist's selling point and its biggest constraint. The help center recommends at most 20 invites, 30 profile visits, 30 messages and 30 follows a day, and around 100 to 110 actions a day in total. It also points out that 20 invites a day is really a weekly budget, because LinkedIn caps invitations at roughly 100 per rolling week. Free LinkedIn accounts also get only three personalised invite notes a month.
So a LinkedIn sequence reaches about 100 new people a week per LinkedIn account, however good the tool is. That is plenty for a founder doing targeted outreach, and it is why lemlist suits quality-first prospecting rather than volume.
What it costs as you grow
Pricing comes in two shapes. The Email plan is $69 a month ($55 annually) and lists unlimited users and senders with 50,000 emails a month. Multichannel, the plan with LinkedIn, calls and SMS, is $109 per user a month ($87 annually) and includes five sending addresses per user. Data is extra: the enrichment add-on is $20 a month for 2,000 credits, which the pricing page says is 400 emails or 100 phone numbers.
For one person, Multichannel plus enrichment is about $130 a month, which is fair for what it replaces. For five reps it is roughly $565 a month before mailboxes, and that is the point where per-seat pricing starts to sting. Reviewers on Trustpilot also flag add-on charges they did not expect after choosing a plan, so read the plan details in the app before you upgrade.
Deliverability at volume
Warm-up and deliverability protections are included in every plan. The structural limit is senders: five per user on Multichannel means a single rep following lemlist's own 25 to 30 a day guidance tops out around 150 cold emails a day. That is enough for most small teams. If you need thousands a day across many inboxes, an unlimited-inbox sender like Instantly is cheaper and built for it.
What it gets right
- Email, LinkedIn, calls and SMS in one sequence, which is the main reason to choose it.
- Specific, conservative sending and LinkedIn limits in the help center, with warnings in the app if you exceed them.
- Warm-up included on every plan.
- Enrichment credits are charged only for successful results and roll over while your subscription is active.
- 14-day free trial with no credit card.
- Trustpilot reviewers frequently praise support, often naming individual agents.
Where it falls short
- LinkedIn is only on Multichannel at $109 per user a month, so costs scale with headcount.
- Five senders per user on Multichannel limits email volume compared with unlimited-inbox tools.
- Data is a separate add-on, and 2,000 credits is only 400 emails or 100 phone numbers.
- Some Trustpilot reviewers report unexpected add-on fees and features moving to higher plans.
- The WhatsApp add-on is listed without a price on the pricing page.
lemlist pricing
Checked October 2026. Prices change, so confirm on lemlist's pricing page before you buy.
Free option: 14-day free trial with no credit card. lemlist's FAQ says the trial covers Multichannel features except in-app calls, with 200 free credits.
What you will actually pay
A solo founder on Multichannel with the enrichment add-on pays about $129 a month, or about $103 on annual billing. A three-person team is about $347 a month on monthly billing. On top of that you pay your email provider for each sending mailbox and register the domains to hold them, since lemlist does not include inboxes. Quarterly billing saves 10% and annual 20%, but the price for quarterly is not shown on the page. If you need more data than 400 emails a month, budget for more enrichment credits or bring lists from another tool.
Your first week with lemlist
If you sign up today, do these in this order.
- Decide your plan before the trial ends: Email if you will never use LinkedIn, Multichannel if you will. The 14-day trial needs no card, so use it to build a real sequence rather than browsing.
- Connect your sending mailboxes, on secondary domains rather than your main one, and let warm-up run. lemlist's guidance is no cold email until a mailbox's Warmup Score is 90 or higher and it has held its target volume for 14 days.
- In Settings, then Sending limits, set each warmed mailbox to 10 to 15 cold emails a day, planning to add five a week up to 25 to 30. Keep warm-up plus campaigns at or under 50 a day per mailbox, and a domain under a month old under 100 a day across all its mailboxes.
- Connect your LinkedIn account and set limits to 20 invites, 30 visits and 30 messages a day. For a new or quiet account, lower everything except invites for the first two to three weeks.
- Build one sequence for one tightly defined audience: profile visit, email, connection request two days later, LinkedIn message once accepted, then a final email. Use the trial's 200 credits to find emails for 30 to 40 leads and launch.
- At the end of the week, check reply and acceptance rates per step and drop the weakest one before adding more leads.
Gotchas to know before you commit
- LinkedIn caps invitations at roughly 100 per rolling week, so lemlist's 20 a day is a weekly budget. A campaign planned at 20 a day, seven days a week, will stall.
- Multichannel includes five senders per user. A Trustpilot reviewer reports paying mailbox add-on fees they thought their plan covered, so check how many senders you need first.
- The enrichment add-on's 2,000 credits sound large but find only about 400 emails or 100 phone numbers.
- Free LinkedIn accounts can send only three personalised invite notes a month. That is LinkedIn's rule, not lemlist's, but it changes how you write invite steps.
- Mailbox in warm-up means no cold email at all. Starting campaigns early is the most common way new accounts damage a domain.
Verdict
lemlist is the right pick for a founder or small team that prospects on LinkedIn and by email and wants both in one place, with sensible guardrails built in. It gets a 3.5 because that strength is narrow. Per-seat pricing makes it costly beyond a few reps, five senders per user caps email volume, and data is a thin add-on. If email is your only channel, Instantly is cheaper. If you sell to people who live on LinkedIn, lemlist is worth the premium.
lemlist alternatives
- Instantly ReviewedPick it instead if your outbound is email only and you want unlimited inboxes without per-seat pricing.
- La Growth MachinePick it instead if LinkedIn is your main channel and you want another email-plus-LinkedIn sequencer to compare.
- Apollo.ioPick it instead if you need a large contact database bundled with sequencing more than you need LinkedIn steps.
- Clay ReviewedPick it alongside lemlist if you need researched, qualified lists before they enter a sequence.
lemlist questions, answered
- How much does lemlist cost?
- As of October 2026, lemlist's Email plan is $69/month ($55/month billed annually) and Multichannel is $109 per user per month ($87 annually). Enterprise is custom. Lead enrichment is a $20/month add-on with 2,000 credits, and buying intent signals cost $29/month.
- Is lemlist worth it?
- It is worth it for small teams that prospect on both LinkedIn and email, because it runs both in one sequence with documented safety limits. For email-only outreach at volume, cheaper tools with unlimited inboxes are a better fit.
- lemlist vs Instantly: which should I choose?
- Choose lemlist if you need LinkedIn steps, calls or SMS alongside email. Choose Instantly if you only send email and want to spread high volume across many inboxes without paying per user.
- How many LinkedIn invites can I send with lemlist?
- lemlist recommends a maximum of 20 invites a day, with about 100 to 110 LinkedIn actions a day in total. LinkedIn itself caps invitations at roughly 100 per rolling week, so 20 a day works as a weekly budget across five working days.
- How do lemlist credits work?
- Credits pay for data features like finding emails and phone numbers. You are charged only for successful results, and unused credits roll over while your subscription is active. The enrichment add-on's 2,000 monthly credits cover about 400 emails or 100 phone numbers.