How much does Common Room cost?

As of October 2026 the entry plan, Essential, is $2,500 a month billed annually, about $30,000 a year, with five seats. Advanced (15 seats) and Enterprise (30 seats) are custom-priced. There is no free plan or trial listed, and every plan is sold through a demo.

Did Zoom buy Common Room?

Yes. Zoom announced on July 2, 2026 that it was acquiring Common Room, with terms not disclosed, and said it plans to bring Common Room's buyer signals and RoomieAI agents into Zoom Revenue Accelerator. Common Room is still sold with its own pricing page, but neither company has said publicly how standalone contracts will change.

Does Common Room identify anonymous website visitors?

At company level, yes: it resolves anonymous visitors to an organisation or location from their IP where it can. Naming individual strangers needs the optional Enhanced US Tracking add-on, powered by Vector, which only works on US visitors and includes 1,000 identifications a month. Otherwise, people are named only when they fill a form, log in or click a tracked link.

Is Common Room GDPR compliant?

Common Room's security page says it complies with GDPR and CCPA, offers a data processing addendum and can remove personal data programmatically, and it holds a SOC 2 Type 2 report. Its native website tracking uses first-party cookies only. Consent on your own website is still your responsibility, especially if you turn on US visitor identification.

Is Common Room good for small startups?

Usually not. The published entry price is $30,000 a year with no trial, setup takes weeks of tuning, and users report it only pays off when there is a lot of community, product or web activity to monitor. Small teams that mainly want to see who visited their site are better served by a dedicated visitor identification tool.

Common Room review

Excellent at joining signals together, priced for teams that already have plenty of them

A buyer-signal platform that pulls web, CRM, product and community activity into one profile per person, now owned by Zoom

3.5/5 · The Marketing Tool Reviews Desk · Updated 2026-10-14

The short answer

Common Room gathers website visits, CRM data, product usage, community activity and third-party intent into one record per person and account, then uses AI agents to research and prioritise them. It starts at $2,500 a month billed annually, so it suits funded B2B teams with real signal volume, not a two-person startup. Zoom bought it in July 2026, which matters if you are signing a multi-year contract.

Pick it if

You sell a developer or product-led tool and your buyers show up in GitHub, Slack, Discord or your own product long before they talk to sales.
You have a RevOps owner who can spend a few weeks wiring sources and tuning alerts, and a sales team of five or more who will use the output.
You already use Zoom Revenue Accelerator, since Zoom says Common Room's signals and agents are being folded into it.

Skip it if

You mainly want to know which people visited your website. RB2B or a similar tool does that for a small fraction of the price.
Your total budget for signal tools is under about $30,000 a year. That is the floor on the published entry plan.
You have no community, no product usage data and modest web traffic. Users report the price only makes sense when there is a lot of activity to monitor.

What Common Room is in late 2026

Common Room started as a community analytics tool and is now sold as buyer intelligence for revenue teams. It connects your CRM, website, product usage, community channels and third-party intent (Bombora topic surges are listed on every plan), resolves all of that to people and accounts, and puts AI agents called RoomieAI on top to research accounts, draft personalised messages and prospect. Alerts land in Slack, Salesforce, email and a browser extension.

Zoom announced on July 2, 2026 that it was acquiring Common Room, and its blog post says it plans to fold Common Room's signals and agents into Zoom Revenue Accelerator. The Common Room site now lists Zoom products such as Revenue Accelerator, Auto Dialer and Forecast in its own navigation. Common Room is still sold on its own, with a public pricing page, but neither company has said publicly how existing contracts or the standalone product will change. Ask that question directly before you sign anything longer than a year.

What it can actually identify

Out of the box, Common Room's website tracking only names people who identify themselves: a form fill with an email, a login where your code calls its identify function, or a click on a link carrying a tracked email parameter. Everyone else is an anonymous visitor, which Common Room resolves to an organisation or location from the IP address where it can. It sets only first-party cookies. That is a more conservative design than pure visitor-identification tools, and it is easier to explain to a privacy team.

Person-level identification of strangers comes from an optional add-on called Enhanced US Tracking, powered by Vector. It works on US visitors only, the docs report 60 to 75 percent accuracy for contact-level data in tests, and identified visitors take one to two hours to appear. Customers get 1,000 Vector credits a month free, which matches the 1,000-a-month "website deanonymization" line on the Essential and Advanced plans; more needs a paid Vector plan, and only Enterprise lists it as unlimited.

On privacy, Common Room's security page says it complies with GDPR and CCPA, holds a SOC 2 Type 2 report and offers a data processing addendum. Its tracking docs give no guidance on consent banners for your own site, so how you collect consent, especially for the Vector add-on, is your call to make with counsel.

Who the price makes sense for

The entry plan, Essential, is $2,500 a month billed annually, which is a $30,000 commitment with five seats, no free plan and no trial listed. Advanced and Enterprise are custom-quoted, and I found no reliable public figures for them. G2 feedback, as summarised by independent reviewers, is that the price-to-value ratio only works when there is a lot of activity to watch: a busy open-source project, a large free tier, an active community.

For those teams it is strong. Reviewers single out contact-level attribution of web traffic, layering ICP rules over intent signals, and two-way CRM sync with community data in one profile. For a company whose only signal is website traffic, you would be paying enterprise prices for a feature cheaper tools do directly.

The setup reality

Common Room says most teams are running within a week, and the basic connections are quick: a website snippet, OAuth into Slack, GitHub or Discord, and a CRM integration. The slow part is tuning. Users describe an initial period of adjusting which signals trigger alerts before the feed is worth reading, with one reviewer putting it at three to four weeks to be fully operational. Product usage signals need an engineer to instrument the SDK or API.

Plan for a named owner, a short list of alerts that map to an action, and a review after a month. Without that, users report the tool surfaces a lot of low-value activity and it becomes hard to show what it contributed to revenue.

What it gets right

Joins CRM, website, product usage, community and Bombora intent data into one profile per person and account, which is the hard part most point tools skip.
Native web tracking identifies only people who identified themselves and uses first-party cookies, an easier privacy story than anonymous person-level matching.
Unlimited alerts, workflows and segments on every plan, plus RoomieAI research credits and Prospector credits included.
Reviewers rate it highly: 4.5 out of 5 across 129 G2 ratings shown on its AWS Marketplace listing.
Publishes a GDPR and CCPA statement, a SOC 2 Type 2 report and a data processing addendum.

Where it falls short

The cheapest published plan is $30,000 a year, billed annually, with no free plan or trial listed.
Person-level identification of anonymous visitors is a Vector add-on, US only, capped at 1,000 a month below Enterprise.
Users report weeks of alert tuning before the feed is reliable, and product signals need engineering work.
Its roadmap now belongs to Zoom, and nobody has said publicly what that means for standalone customers at renewal.
Reviewers say direct phone data is weak and the browser extension does not work inside LinkedIn Sales Navigator.

Common Room pricing

Checked October 2026. Prices change, so confirm on Common Room's pricing page before you buy.

Free option: No free plan or free trial is listed. Every plan goes through a demo request.

Essential $2,500/mo, billed annually 5 seats, up to 100k contacts, 5k RoomieAI research credits, 2.5k Prospector credits, 6 Bombora surge topics, 240k website activities a year, 1k website deanonymizations a month, shared CSM, Starter implementation package.

Advanced Custom 15 seats, up to 250k contacts, 7.5k RoomieAI and 7.5k Prospector credits, 12 Bombora topics, 480k website activities a year, 1k deanonymizations a month, dedicated CSM.

Enterprise Custom 30 seats, up to 750k contacts, 10k RoomieAI and 15k Prospector credits, 25 Bombora topics, 960k website activities a year, unlimited deanonymization, comprehensive integrations, product signal integration.

What you will actually pay

Plan on at least $30,000 a year for Essential before add-ons. Extra Prospector credits and data exports are sold as add-ons, and identifying more than 1,000 US visitors a month through Vector needs a paid Vector plan on top. The bigger hidden cost is time: a RevOps person for several weeks of setup and tuning. No reliable public figures exist for Advanced or Enterprise, so get a written quote that covers renewal terms.

Your first week with Common Room

If you sign up today, do these in this order.

Before signing, get answers in writing on three things: renewal pricing, what the Zoom integration changes for standalone customers, and the data processing addendum. Then sign the DPA and update your privacy policy and cookie banner with counsel.
Install the website snippet from Settings, then Signals and integrations, then Website visits, either in the page body or as a Google Tag Manager custom HTML tag on all pages. Do not put it on your logged-in web app, which the docs say floods the room with low-value traffic.
Add identification: call the identify function with the user's email at login and on forms, and add the tracked email parameter to links in your sales and marketing emails, so known visitors stop showing as anonymous.
Connect Salesforce or HubSpot and only the community or product sources you actually have. If you want named US visitors, turn on Enhanced US Tracking, create the free Vector account, and set Vector filters so the 1,000 monthly credits go to your ICP.
Build two or three segments, such as target accounts showing pricing-page visits or new GitHub stargazers at ICP companies, and attach team alerts only to those. Agree what a rep does with each alert.
Book a review for week four. Users report the first few weeks are tuning time, so judge it on whether alerts led to conversations, not on volume in week one.

Gotchas to know before you commit

Website deanonymization is capped at 1,000 a month on Essential and Advanced and runs through Vector, so a busy site will hit the cap and need a separate paid Vector plan.
Enhanced US Tracking only identifies US visitors, and the docs put contact-level accuracy at 60 to 75 percent in tests.
Product usage signals are not plug and play: an engineer has to instrument the SDK or API before they flow in.
Cross-domain tracking only works across subdomains of one root domain. Separate domains each need their own identification setup.
Several add-ons, including extra Prospector credits and data exports, are not in any plan, so check what your workflow needs before quoting.

Verdict

Common Room is the strongest option here for a team whose buyers leave traces in many places, especially developer and product-led companies, and its privacy design is more careful than most visitor-identification tools. But it costs at least $30,000 a year, takes real setup and tuning, and its future is now part of Zoom's sales platform with no public word on what changes for standalone customers. Buy it if you have the signal volume and a RevOps owner, and negotiate renewal terms up front. If your only signal is website traffic, buy something cheaper.

3.5/5

Common Room alternatives

RB2B ReviewedPick it instead if what you really want is named US website visitors in Slack or your CRM, from free to a few hundred dollars a month.
Clay ReviewedPick it instead if you would rather build your own signal and enrichment workflows from many data providers, and have someone who enjoys building them.
VectorPick it instead if your main goal is turning site visitors and target accounts into ad audiences. It is also the engine behind Common Room's US visitor identification.
WarmlyPick it instead if you want person-level visitor identification tied to website chat and automated email and ad plays, rather than a signal hub. HubSpot agreed to acquire it in June 2026, so the same ownership question applies.

Common Room questions, answered

How much does Common Room cost?: As of October 2026 the entry plan, Essential, is $2,500 a month billed annually, about $30,000 a year, with five seats. Advanced (15 seats) and Enterprise (30 seats) are custom-priced. There is no free plan or trial listed, and every plan is sold through a demo.
Did Zoom buy Common Room?: Yes. Zoom announced on July 2, 2026 that it was acquiring Common Room, with terms not disclosed, and said it plans to bring Common Room's buyer signals and RoomieAI agents into Zoom Revenue Accelerator. Common Room is still sold with its own pricing page, but neither company has said publicly how standalone contracts will change.
Does Common Room identify anonymous website visitors?: At company level, yes: it resolves anonymous visitors to an organisation or location from their IP where it can. Naming individual strangers needs the optional Enhanced US Tracking add-on, powered by Vector, which only works on US visitors and includes 1,000 identifications a month. Otherwise, people are named only when they fill a form, log in or click a tracked link.
Is Common Room GDPR compliant?: Common Room's security page says it complies with GDPR and CCPA, offers a data processing addendum and can remove personal data programmatically, and it holds a SOC 2 Type 2 report. Its native website tracking uses first-party cookies only. Consent on your own website is still your responsibility, especially if you turn on US visitor identification.
Is Common Room good for small startups?: Usually not. The published entry price is $30,000 a year with no trial, setup takes weeks of tuning, and users report it only pays off when there is a lot of community, product or web activity to monitor. Small teams that mainly want to see who visited their site are better served by a dedicated visitor identification tool.